The Appearance
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
- Year: 1996
- Country: Germany
- Genre: Documentary
- Studio: Harun Farocki Filmproduktion
- Keyword:
- Director: Harun Farocki
- Cast: